Midburn
"Midburn" is a branding project based on the Midburn festival.
Made for a Graphic Design class in Bezalel Academy of Art and Design.
This project was made for a Graphic Design class in school. We each had to pick a festival that takes place in Israel and make a whole branding/ advertising project about it. I picked Midburn.
The idea of my project is that Midburn is this crazy festival that happens once a year, it's this extraordinary experience that provides some kind of escape from reality for everyone who comes to participate. I wanted to emphasise the "escape from reality" part.
My design for this project is unconventional. I decided to try something new, in a way to try and capture and audience who was looking for an escape of their every day life and maybe try and open their minds to new and different things they might not of been aware of before.
